Shopify launches its POS app and card reader in the UK

Shopify is launching its retail hardware and point-of-sale app for merchants in the UK. The reader supports tap, chip and swipe payments, letting retailers accept both contactless and traditional card-based payments, and the free app works in tandem with the reader device on either iPhone or iPad.

The Shopify app and reader combo means sellers can accept a range of payment options at festivals, pop-up shops, or in permanent stores, and it also ties thein-store shopping experience to a merchants online store, if theyre using Shopify to power their e-commerce.

Shopifys card reader hardware costs59 and is available for pre-order today, with a limited time discount of 20. The app is free to use, as mentioned, with credit card rates starting at 1.6 percent with no per purchase fee.

 

The UK is Shopifys second largest market, Hailey Coleman, Product Growth Manager at Shopify, told TechCrunch via email. The launch of the Shopify POS app and card reader provides small business owners an easy and secure way to accept payments anywhere. Now merchants in the UK can run their entire business with Shopify.

Shopifys reader/software combo coming to U.K. also gives retailers a fairly easy way to get up to speed with the latest mobile payment tech: the reader supports Android Pay and Apple Pay automatically, thanks to its built-in NFC contactless capability.

Read more: https://techcrunch.com/2016/08/23/shopify-launches-its-pos-app-and-card-reader-in-the-uk/

Operator fuses bots with humans to build cyborg shopping experts

Big purchases are scary to make online without anyone there to quell your fears and answer questions. Operators app wants to give you the same peace of mind, not with mechanical chat bot responses, but through real humans with knowledge about whatever youre buying.

Today Operator 2.0launches with a new Discovery tab where curators assemble recommendations about their favorite products in a category, and can offer guidance about which to get. That said, bots will still help handle mundane interactions to free up experts for more subjective work.

Operator

Operator CEO Robin Chan tells me the update will help the app push its $90 average purchase size and 10-15% conversion rate, which destroys the typical 1-3% conversion rate on ecommerce sites.

Not only could Operators experts give you the same personalized suggestions like youd get from a lifelong record store clerk. If they promote the app and rally their own social graphs to score more commissions, they could give Operator a critical growth boost.

Operator emerged in April 2015 from Uber co-founder Garrett Camps startup studio Expa. Run by Chan, former head of Zyngas Asia business and a successful angel investor, Operator raised a $10 million Series A from Greylock. But theiOSandAndroid betaapps have been slow to take off because theyre trying to teach people a totally new way to shop.

Operator

Instead of searching through a product database, Operator lets you type in a request for something over chat, like brown mens shoes size 10 or 11 that are light but good for hiking, earbuds with the best bass under $100, or a super comfy leather couch thats easy to move around.

 

Tracking down products with those specific traits would be tough for an amateur. But Operator hosts shoe, headphone, and furniture experts who already know whats best. The products that work for us are considered purchases says Chan. If youre going to spend a couple hundred or a thousand dollars on a thing, you want to talk to someone.

This could be Amazons weak point. Competing with the commerce juggernaut on price or selection is a fools game. But plenty of digital shopping carts get abandoned because people are just too unsure to pull the trigger.

Operator

Operator pays commissions only, but hopes that can work out to at least $15 an hour. At first glance, thats less than an Uber driver makes, but theres no cost of gas, car, insurance, or the stress of being at the mercy of morons on the road. High performers could earn more through commissions.

The core of Operators challenge remains inserting itself at the moment of intent, and redirecting users from their go-to search engine or big box retailer. Chan promises he has some tricks up his sleeve for acquiring users and getting them to understand this new model. Whether Operator becomes a household app or ends up some tech giants acquihire will depend on it.

We think of Operator as the third wave of commerce Chan concludes. At first, everything had to be bought in person at a store. You got great help, but it was inconvenient. Next, websites let you conveniently buy from home, but you didnt have assistance. Combining the ease of the internet with the help of a human could spur the next evolutionary leap in shopping.

Operator is available for free on iOS and Android beta

Read more: https://techcrunch.com/2016/08/16/the-shopinator/

Widows Dumps Home for Cruise Ship as New Residence

Lee Wachtstetter, or “Mama Lee,” knows there is nothing ordinary about her life. Around eight years ago, she made a bizarre decision to give up everything and permanently live on a cruise ship. Since then, she hasn’t looked back.

Mama Lee lives on the Crystal Serenity, a massive cruise ship that travels all over the world. She and her husband went on over 100 cruises together. The day before hedied, he told her one final thing.

The last thing he ever said to me was this was the day before he died Dont you quit cruising,’” she told CBS. Mama Lee listened. There are a lot of perks to this unique lifestyle, and she knows it.

I dont have to clean [the] house. I dont have to shop, I dont have to cook, I dont have to do anything. I do what I want, when I want, if I want, she said.

Mama Lee is now a great-grandmother, and even her great-grandkids are growing up. She decided she would sell her home, car, and belongings in Floridaand live her best life.

And how often does she talk to her family back home? Oh, I talk to them every day. Ill talk to them twice a day if it means I dont have to be there!

Wachtstetter and her late husband, Mason, took nearly 100 cruises together before he died in 1997. I started frequent cruising. But I got very, very tired of packing and unpacking. So I said, theres got to be a better way to do this.

Mama Lee sold her house in Florida, along with her car and most of her belongings, and never looked back.

I dance every single day at 5:15, 7 days a week, she said. I think I live a fairy-tale existence. Its not a real life, I realize that. Not everybody does this. But a lot of people could.

Read more: http://www.littlethings.com/cruise-ship-widow/

Adele Shops For Her Own Groceries Just Like The Rest Of Us!

Calling all shoppers! You can find an international pop star in the produce section!

On Wednesday night, a makeup-free

We absolutely love the fact that the humble musician does her own grocery shopping without any help from assistants!

This isn’t the first time the 28-year-old has been seen getting her shop on with the rest of the population. As we reported in February, she was spotted at Target flipping through a discounted coloring book!

Even though she is worth over $75 million, Adele is just like the rest of us!

[Image via AKM-GSI.]

Read more: http://perezhilton.com/2016-08-26-adele-grocery-store-shopping-los-angeles

Men Shopping Solved with Looklive

Many of todays fashion applications are targeted toward women, but a new appfrom Looklive wantsto help men look great, too, without needing to be a fashion expert. Instead, the company which is now also available as an iOS application lets men shop the looks from their favorite celebrities and other style influencers. They can thenbuy exactly what those celebs are wearing or something similar, but more affordable.

If that concept sounds familiar, thats because the recently revamped app Craves is doing the same thing, but for both women and men. It also uses a visual search technology to find items like the ones in photos you snap and upload.

Looklive, however, focuses only on mens fashion and celeb style to drive purchases, along with its content channels.

Screen

To find the fashion items in question, Looklive crawls the web for celeb photos, then aggregates the best for use in the app, as also determined by human editors. It then uses both data mining and image analysis to compare the celeb photos to those from a more limited number of brands the celeb is known to favor, as a starting point to matching the item to a SKU.

Of course, celeb fashion isoften out of reach for most of us with more modest incomes, which is why Looklive is also assisted by an editorial team who helps to choose the bargain versions of the fashion items it features.

Today, Looklive has over 60,000 products and 10,000 images of celebrity fashion looks. The service has reachedroughly 1 million monthly users, and revenue is growing at 25 percent per month. The company has reached over $120,000 monthly GMV, too.

The startup generates revenue through affiliate income, as well as from drop-ship deals with specific brands which set aside some of their inventory for a limited time, then ship directly to Looklive customers. These deals have a higher margin. And in the future, Looklive may work directly with celebs on products where it will receive the full retail markup.

Looklive has an interesting backstory, too. The company is actually the combination of the teams, technology and content of different businesses, Looklive, Curateurs and UpscaleHype.

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It was Curateurs that grew to 1 million users, but then acquired Looklive, merged with them, and integrated theirtechnologies. It also took on the name Looklive, to replace Curateurs. AndLooklivebought UpscaleHype.com, a high-end online lifestyle magazine, to create the content channel for its newceleb-driven mens fashion app.

Looklive (formerly Curateurs.com) was founded byCedric Rogers, Greg Selkoe and Dr. Paul Judge. Rogers is a 10-year Apple veteran who worked on the App Store; Selkoe founded the mens e-commerce company Karmaloop whichgrew to over $100 million in annual sales for six years; and Judge wasaco-founder and executive at several technology companies including CipherTrust, Pindrop and Luma.

 

While Karmaloop had a major cultural impact in the fashion space,it eventually filed for bankruptcy. Selkoe acknowledges that the experience taught him a number of lessons about running a business.

While Karmaloop was criticized for its management style and hiring choices, Selkoe says that what he did well at Karmaloop viral marketing, understanding the pulse of a niche and what they wanted to wear is where hell focus at Looklive.

Screen

Im not the CEO of this companyareas where I wasntas strong, Im not doing this time, Selkoe says.If theres anything I learned from Karmaloop, its making sure we have a really well-rounded team and shared responsibilities.

And from a business model perspective, we learned we dont need to carry inventory. [At Karmaloop], we gotso big, in order for us to get the clothing we needed for each season, we had to outlay 15 to 20 million bucks at the time, which was always at risk. Were not going to do that [at Looklive, he adds.

The company has also now partnered with youth media brand Complex Media Group, which wasrecently acquired by Verizon (disclosure: TechCrunch parent) and Hearst in a $300 million deal. The site is known for being the fashion voice for young men, as well as being a lifestyle site focused on pop culture trends and entertainment.

With the partnership, theLooklive app will feature a Complex channel where images from its media library will be shoppable. This will go live in the app in the near future.

Looklive is currently participating in Y Combinator, which invested $140,000 into the business along with Judge Ventures, run by Looklives co-founder. The round is a seed stage investment of under $1 million, but the startup will raise again after YCs Demo Day.

The Looklive app is a free download on iTunes. The Android version is a few weeks away.

Read more: https://techcrunch.com/2016/08/19/looklive-helps-men-shop-by-mimicking-celebs-styles/

Amazon’s not showing you the best deals, according to a new report

Boxes filled with merchandise sit stacked before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, U.S.

Image: BloOMBERG/GETTY IMAGES

Amazon is expanding its reach into many businesses, but it may not be in the business of finding the best price for customers.

The e-commerce giant has been accused of favoring its own products and those of its paying sellers over the cheapest options, ProPublica reported Tuesday.

Over several weeks, ProPublica journalists looked at 250 frequently purchased products on Amazon and studied how the items were ranked in search. About 75 percent of the time, Amazon’s own products and those of retailers who pay for Amazon’s services ranked in the top suggested spots despite there being cheaper options.

For all 250 products analyzed, the average price difference between the top recommendation and cheapest option was $7.88.

In a comment, an Amazon spokesperson pushed back against ProPublica’s claim.

“With Prime and Free Shipping (which requires no membership and ships orders above $49 for free), the vast majority of our items ordered 9 out of 10 can ship for free,” the spokesperson wrote in an email. “The sorting algorithms the article refers to are designed for that 90% of items ordered, where shipping costs do not apply.”

It appears that Amazon is embracing the pay-to-play model, not unlike Facebook where publishers have seen organic reach drastically decline amid favoritism for posts by friends and promoted by advertisers, brands and publishers.

That isn’t surprising, given that Amazon’s in the business of making money, but it is arguably deceptive. Indeed, customers have the option to comparison shop by “price + shipping,” but shipping costs are omitted from its own products and those of paying vendors.

Amazon declined to comment on the deception but did tell ProPublica that its algorithm favors more than prices.

Customers trust Amazon to have great prices, but thats not all vast selection, world-class customer service and fast, free delivery are critically important, an Amazon spokesperson wrote in an email to ProPublica.

But for those vendors that cannot to afford or will not pay for Amazon services, some are finding the competition “insurmountable,” BareBones WorkWear chief operator officer told ProPublica, and abandoning the platform.

Retailers aren’t abandoning e-commerce or third-party networks, however. Beauty Bridge, a cosmetics company based in Nutlet, New Jersey, told ProPublica, that they hoped Wal-Mart would make a play for smaller online retailers, especially given its recent acquisition of Jet.com.

Read more: http://mashable.com/2016/09/20/amazon-pricing-customers/

Jewelry: For Ideas, Secrets And Strategies, Read This Article

Women and men appreciate fabulous jewelry on their bodies. Jewelry is a fantastic way of expressing yourself and adding attraction to all of your favorite outfits. If you enjoy the look and feel of jewelry, there are a few simple things you can do to keep it new and exciting.

Keep your fragile stone jewelry stored in separate boxes, away from your other pieces, to prolong the life of these stones. You don’t want them getting scuffed or broken, by being in direct contact with stronger and harder jewelry pieces. Try wrapping these fragile stones in velvet or silk, before placing them in the boxes. It’s best if you keep the boxes that they originally came in, for this purpose.

When shopping for jewelry, you may need to check what kind of metal you’re buying. Everyone’s heard of a cheap necklace turning skin green, but you may also have a bad reaction to certain metals in earrings. For earrings, look for items labeled “sensitive skin” or for stainless steel, silver, or gold.

One “old fashioned” piece of jewelry that you might want to reconsider wearing, is a watch. Younger people are used to using their cell phones or other electronics to tell time, but in certain situations, it may be more appropriate or more professional to wear a nice watch. You don’t want to be constantly checking your watch at a job interview or a formal event, but wearing one sends a certain message.

Enroll in a beading class, if you’re a fan of necklaces and bracelets. If you are buying them all of the time, this can put a dent in your budget. Instead, take a class and make some jewelry yourself. You will save a ton over buying already made products, have something unique to wear, and you can even sell some of your pieces for a profit.

If you are truly in love with a piece of costume jewelry, even if it is in less than good condition, it is okay to spend the money on it. A piece that you will treasure is more of an investment than the monetary cost of an item, so splurging can be allowed.

If you’re making wire jewelry and don’t have wire cutters, just use a pair of fingernail clippers. The fingernail clippers are small and great for fine cutting. They will be able to manipulate through most sterling silver wire with ease. The fingernail clippers will no longer be useful for your nails though, because wire will dull them fast.

Clean your diamonds at home between jeweler cleanings. You can simply, and cheaply, keep your diamonds sparkling as bright as ever. All you need to do is get a small amount of toothpaste and put it on a dry cloth. Rub the stone completely. Rinse and enjoy the return of the sparkle.

When buying pieces of jewelry that are unique, consider trying to buy as much of a complete set as you can. With unique pieces, it may be hard to find other jewelry that is complementary. Buying a complete set of unique jewelry also makes it easy to give each part of the set as a separate gift over time.

If you are looking to get more for your money when purchasing a piece of jewelry, consider going to retailers that are not associated with a mega brand name. Typically, those companies carry a huge markup just for the inscription of their company name or logo in the item of jewelry. Be a smart shopper, and find items similar at other stores for a better price.

Many precious gems and stones can not be put in a cleaning solution. It is important that you understand the composition of your ring and the composition of your cleaning solution. Some stones like pearl, opal, turquoise and other soft gems can get damaged by the harsh chemicals found in jewelry cleaner.

You should not wear your jewelry if you plan on going for a swim or if you plan on going in any other body of water that may contain harsh chemicals. These sorts of things can cause your jewelry to age much more quickly. Protect your jewelry and be conscientious. It is important that you take your jewelry off before you go to bed. Sleeping with your jewelry on causes chains and joints to weaken. This, in turn, causes your jewelry to get damaged more easily. Make sure you take your jewelry off when you go to bed to eliminate undue stress.

Don’t wash your hands while wearing inexpensive or costume jewelry, this can damage the finish. Even though these pieces may not have much monetary value, they can be highly sentimental and should be cared for with the same respect as precious jewelry. Place it in a pocket or in your purse before you wash your hands, so that you don’t leave them behind.

Some people have a sensitivity to many metals that precludes them from wearing much metal jewelry. The miracle of modern engineering has developed some hypoallergenic metals such as surgical stainless steel or titanium that are better suited to many of them and allows them to wear chain necklaces, traditional-looking rings, and earrings.

One way to make your jewelry purchases more memorable is to spend the extra money for engraving. Put some thought into the phrase you want to have engraved. Make it something that will remind your jewelry’s intended owner of the relationship they share with you. An engraved piece of jewelry is always one that helps strengthen interpersonal bonds.

If you want a large diamond, but can’t afford the price tag, consider a fancy shape. Uniquely shaped diamonds tend to look larger than traditional round diamonds do. An oval or pear shaped diamond especially will look longer, and therefore larger, when it is on your finger. You can purchase a smaller carat weight, but still get the same large effect.

As you can see, the right jewelry can provide many options for decorating yourself. If you take care of the pieces you have and carefully select new options, jewelry can provide a lifetime of fun and color to your life. You are worthy of having the delightful experience of magnificent jewelry.

Jewelry: For Ideas, Secrets And Strategies, Read This Article

Women and men appreciate fabulous jewelry on their bodies. Jewelry is a fantastic way of expressing yourself and adding attraction to all of your favorite outfits. If you enjoy the look and feel of jewelry, there are a few simple things you can do to keep it new and exciting.

Keep your fragile stone jewelry stored in separate boxes, away from your other pieces, to prolong the life of these stones. You don’t want them getting scuffed or broken, by being in direct contact with stronger and harder jewelry pieces. Try wrapping these fragile stones in velvet or silk, before placing them in the boxes. It’s best if you keep the boxes that they originally came in, for this purpose.

When shopping for jewelry, you may need to check what kind of metal you’re buying. Everyone’s heard of a cheap necklace turning skin green, but you may also have a bad reaction to certain metals in earrings. For earrings, look for items labeled “sensitive skin” or for stainless steel, silver, or gold.

One “old fashioned” piece of jewelry that you might want to reconsider wearing, is a watch. Younger people are used to using their cell phones or other electronics to tell time, but in certain situations, it may be more appropriate or more professional to wear a nice watch. You don’t want to be constantly checking your watch at a job interview or a formal event, but wearing one sends a certain message.

Enroll in a beading class, if you’re a fan of necklaces and bracelets. If you are buying them all of the time, this can put a dent in your budget. Instead, take a class and make some jewelry yourself. You will save a ton over buying already made products, have something unique to wear, and you can even sell some of your pieces for a profit.

If you are truly in love with a piece of costume jewelry, even if it is in less than good condition, it is okay to spend the money on it. A piece that you will treasure is more of an investment than the monetary cost of an item, so splurging can be allowed.

If you’re making wire jewelry and don’t have wire cutters, just use a pair of fingernail clippers. The fingernail clippers are small and great for fine cutting. They will be able to manipulate through most sterling silver wire with ease. The fingernail clippers will no longer be useful for your nails though, because wire will dull them fast.

Clean your diamonds at home between jeweler cleanings. You can simply, and cheaply, keep your diamonds sparkling as bright as ever. All you need to do is get a small amount of toothpaste and put it on a dry cloth. Rub the stone completely. Rinse and enjoy the return of the sparkle.

When buying pieces of jewelry that are unique, consider trying to buy as much of a complete set as you can. With unique pieces, it may be hard to find other jewelry that is complementary. Buying a complete set of unique jewelry also makes it easy to give each part of the set as a separate gift over time.

If you are looking to get more for your money when purchasing a piece of jewelry, consider going to retailers that are not associated with a mega brand name. Typically, those companies carry a huge markup just for the inscription of their company name or logo in the item of jewelry. Be a smart shopper, and find items similar at other stores for a better price.

It is important that you take your jewelry off before you go to bed. Sleeping with your jewelry on causes chains and joints to weaken. This, in turn, causes your jewelry to get damaged more easily. Make sure you take your jewelry off when you go to bed to eliminate undue stress.

Many precious gems and stones can not be put in a cleaning solution. It is important that you understand the composition of your ring and the composition of your cleaning solution. Some stones like pearl, opal, turquoise and other soft gems can get damaged by the harsh chemicals found in jewelry cleaner.

You should not wear your jewelry if you plan on going for a swim or if you plan on going in any other body of water that may contain harsh chemicals. These sorts of things can cause your jewelry to age much more quickly. Protect your jewelry and be conscientious.

Don’t wash your hands while wearing inexpensive or costume jewelry, this can damage the finish. Even though these pieces may not have much monetary value, they can be highly sentimental and should be cared for with the same respect as precious jewelry. Place it in a pocket or in your purse before you wash your hands, so that you don’t leave them behind.

Some people have a sensitivity to many metals that precludes them from wearing much metal jewelry. The miracle of modern engineering has developed some hypoallergenic metals such as surgical stainless steel or titanium that are better suited to many of them and allows them to wear chain necklaces, traditional-looking rings, and earrings.

One way to make your jewelry purchases more memorable is to spend the extra money for engraving. Put some thought into the phrase you want to have engraved. Make it something that will remind your jewelry’s intended owner of the relationship they share with you. An engraved piece of jewelry is always one that helps strengthen interpersonal bonds.

If you want a large diamond, but can’t afford the price tag, consider a fancy shape. Uniquely shaped diamonds tend to look larger than traditional round diamonds do. An oval or pear shaped diamond especially will look longer, and therefore larger, when it is on your finger. You can purchase a smaller carat weight, but still get the same large effect.

As you can see, the right jewelry can provide many options for decorating yourself. If you take care of the pieces you have and carefully select new options, jewelry can provide a lifetime of fun and color to your life. You are worthy of having the delightful experience of magnificent jewelry.

Information You Must Have When Shopping For Shoes

Nothing provides an easy injection of style and flash to a wardrobe quite like a stunning new pair of shoes. The key to getting the shoes that will make you the envy of your friends is to have a bit of knowledge on the subject. Continue reading the tips that follow, and you will be all set.

When buying shoes for your wedding day, try the shoes on at around the same time of day that your celebration will take place. Feet have a tendency to swell during the day. With a good fit at the same time of day, you will be more comfortable on your special day.

For best results, ask a shoe store’s associate to measure your foot. This measurement will help ensure that you get the correct size shoe when purchasing new shoes. You can also use this information to find out if you require a narrow or wide shoes. Many people do not realize how important this information is when buying shoes.

When you are shoe shopping, avoid those that have been previously worn by someone else. These shoes have the imprint of the prior owner’s foot, so they may not be the best fit. There is also a chance that you will be very susceptible to any foot fungus that has grown inside the shoe.

Never buy a shoe that doesn’t have at least a little wiggle room for your toes. Contrary to popular belief, the shoe doesn’t have to fit snug at the top. Also, look for a heel that is between half and inch and one inch, for maximum comfort no matter what the occasion. If you scrape your pedicure when you step out of the shower but do not have the time to fix it before heading to work, just put on a close-toed pump or heel. That way, you still have the cute look from your shoe, and the damage stays hidden from view.

Don’t be afraid to go to a thrift store to see if they have some nice shoes for a cheaper price than retail. A lot of the time people will donate shoes just because they didn’t like them and barely wore them. You will save a lot of money by doing this and you never know what you’ll find!

Try getting a pair of wedges. Wedges are a great alternative to high heels and they don’t have anywhere near the number of risk that high heels do. They also tend to be much easier to walk in for mots people. This is because they distribute weight more evenly than high heels do, and they have a shorter heel.

Don’t overpay or underpay for shoes. Quality shoes made from durable materials can be expensive but they will last longer. However, don’t fall for paying premium prices for shoes that celebrities endorse since the shoe’s quality may not justify its price.

Before you buy shoes online, check out the return policy. While it is likely that the shoes will fit, you may not like the style on you as much as you expected. Investigate whether the retailer charges you for return shipping, and find out when you can expect a refund to appear in your account.

If you want to buy shoes which will stand the test of time, shopping at discount stores won’t provide you with the best investment. Higher end brands provide shoes which are not only durable, but also comfortable. When you buy an expensive pair, you are investing in a long life. When it is time to buy shoes, begin your shopping early. This will allow you ample time to search out the best deals. For example, many stores run buy one get one free sales several times throughout the year. By waiting until such a sale occurs, you can get two pair of shoes for the cost of one pair. When it comes to running shoes, you may have to get more to get the quality you need. Truthfully, you get what you pay for; a $20 pair of running shoes is not going to give you the comfort and quality as an $80 pair. Spend more to get what you need.

To get the right size of running shoe, ask for a size wider than what you normally wear. As you run over distances, your feet tend to swell, so if you buy your normal size, your shoes cut off circulation and make the task of running even more arduous on the body. Always keep a pair of classic pumps in your shoe collection. Many outfits can be dressed up just by adding a nice pair of simple pumps. If you slide your feet into a pair while wearing jeans, you are good for a night out at a decent restaurant or club.

Try buying pouches that attach to shoelaces to keep your car keys in when you run. This way, if you want to avoid sweat seeping into your remote, or just don’t have any pockets, you can store your keys in that small pouch. When you’re done, your keys are safe and sound!

Picking out some great new shoes is a simple, relatively inexpensive way to liven up the items already in your closet. The best way to maximize your shoe shopping adventures is to keep the advice and guidance found above close at hand. Good luck as you hit the stores on your next shopping excursion.